Time for an afterthought. This blog has now been accessible for three months. It’s time to reconsider and evaluate.Some will remember the original intentions:
The ambition of this blog is to become a truly global space to debate about public relations in the world today, by facilitating all who are interested in being updated and wish to comment on the developments of our profession, to read news and opinions from concerned professionals and scholars from all continents who, I hope, will be stimulated to proactively cooperate with me in this venture. There is no real reason why this should not happen, but of course very much depends on the quality and the substance of the early posts which you may now peruse at your wish. Obviously, and only for the moment, they are mostly mine…but hopefully this will quickly change.
I want to be completely honest with you (and with myself) and confess that I am afraid the experiment did not succeed. So what else is new? As the Italians say: ‘non tutte le ciambelle escono con il buco’, roughly translated as ‘not all doughnouts come out with a round hole’. Lets look at some indicators:
°in three months, single visits have amounted to something more than 11 thousand (an average of 120 visits per day… last weeks daily average however is something more than 300 and in some days it reaches 600). In the same period the so called hits have been 52 thousand. In other words some 120 individuals have visited this blog every day in the last ninety days and each visit has recorded some 5 hits. In my view, this number is significantly lower than I had hoped to achieve, and the reason is probably very simple…I have not succeeded in attracting ‘news and opinions from concerned professionals and scholars from all continents who, I hope, will be stimulated to proactively cooperate with me in this venture’. It now appears to me clear that the quality and substance of the early posts were insufficient to attract other posts and comments from colleagues from other countries;
°the geographical origin of these visits are instead in line with my hopes. Although 72% of visits come from english speaking countries (25 from the USA, 20 from the UK, 10 from Canada, 5 from New Zealand, 3 Australia, 2 South Africa ), 18% come from Italy and the other 10 Portugal (2), China (2), Russia (1), Germany (1) and others.
°the blog has received about 126 comments to the now 56 posts, averaging more than two comments per post. And this, in itself, is not negative if it wasn’t for the fact that many of these comments (say 20%) are my responses to the 100 comments and that many of these (say another 10%) are from visitors who have already commented. So, to make a long story short, if you exclude me and repeat comments, the 126 numbers boils down to maybe 90.
°the last indicator I cite is the number of blogs which have linked to mine and, according to Technorati, this number is 67. I have no idea if this is an acceptable number so I won’t comment.
Certainly results are not what I hoped they might have been and I guess the underlying reason is that I had too many expectations. I am however uncertain on whether to be fully coherent and close this blog with gratitude to visitors and the awareness of failure, or to (as we often do when faced with reality…) modify my expectations, give it another try, and begin a personal push initiative towards senior scholars and professionals from all countries in order to pressure them to become proactive. Holiday season is coming and this might argue in favour of the latter option. But although personally I don’t mind being pushed (it has helped me enter into experiences I would have never had) I detest pushing others, and this instead argues for the former option.
I promise a decision over the next couple of weeks. In the meantime keep coming, keep commenting and if you wish please advise others to come as well.