Day-to-day business will inevitably continue as usual, but a true partnership requires something else: (it requires) reputation, credibility and an ability to generate trust which X has dissolved…
This quote is from an editorial in today’s first page of the Corriere della Sera, authored by politologist Angelo Panebianco.
The X is obviously referred to Vladimir Putin, following the Litvinenko case…. but the same concept could be applied to any other individual, company, government or ngo.
Is this not, after all, – reputation, credibility and an ability to generate trust- one of the core substances of effective public relations?
Ironically, if you go to the Lexis-Nexis media data bank and digit ‘public relations’ for last week you will find an interesting Agence France Presse November 22 report All Rights Reserved.doc in which an anonymous ‘london-based’ public relations expert together with other commentators gives a different, more cautious view of this ‘tragic event’ (as Putin put it yesterday in a Helsinki press conference).
I seem to remember that the Kremlin some months ago had employed one of the top global pr agencies to help out in organizing the G8 Moscow meeting and reinforce Mr. Putin’s reputation.
I wonder if they are still under contract and, if so, how they reacted to these events.
I am also well aware that there is a flourishing public relations community in Russia, with an experienced and long standing association while thousands of students are flocking public relations courses in Universities and many scholars are contributing to the development of a global professional body of knowledge. Many of my clients invest significant human and financial public relations resources in that country.
Also, in the statistics of visits to this blog I count some 900 single visits from Russia.
I would very much welcome if any of these colleagues whished to get their view across.
Any interest in a global debate amongst our small, but growing, global professional community?