Xprl stands for ‘extensible mark up public relations language‘ and for two years has been the focus of an international grass roots project based in London operating also in the US and in Italy, initially supported by the Global Alliance for Public Relations and Communication Management -the umbrella organization of 65 national public relations professional associations representing some 160 thousand professionals…. The aim of this project is to promote the work of the group in providing World Wide Web Consortium (W3C) compliant scheme to optimise software for PR practice. This will allow public relations operations from any country in the world to use resources and communicate globally without the need to re-input the information.The benefits, as with any other xml based computer language, would be enormous for practice (up to 30% lower costs for both operators and suppliers or receivers and as much as 30% more time available for practitioners to ‘think’ rather than to cut and paste). But, as more PR activity goes online, the major benefit for the profession is to finally give public relations all over the world, one, very much needed communication platform without having added hardware cost bespoke nor expensive modification to new and legacy software!
This project, following a meeting held in London last Thursday of the grass roots group which includes amongst others David Phillips, Mike Ferland, Mike Granatt, Toni Muzi Falconi, Mark Adams, is now being beefed up by a 250 thousand dollars matching fund challenge sponsor to accelerate the development of the XPRL initiative. The issue now, amongst others, is to rally the global public relations community and, most importantly, the thought and economic leaders of this community to support, both in applying its first applications and suggesting extensions, as well as in providing the necessary funds (www.xprl.org is a non profit), so that this project may accelerate and bring its benefits to all as soon as possible.