PR Conversations

One year has gone since we started PR Conversations as a global PR blog platform. Collectively we have since written about 200 posts as well as contributed and received a couple of hundred comments. The response we have received from you, readers and commenters, has been positive. Yet we feel it is time to ask you to suggest how we may improve both scope and quality. Therefore we ask you to kindly answer a few questions and offer us your suggestions.

We have set up an online survey which will take you approximately 2-3 minutes to complete. Of course, your survey responses will be strictly confidential and anonymized.

Please, proceed to the survey.

Thank you very much for your time and support.

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From an organizational perspective, the ongoing and accelerating process of institutionalization of the public relations function, besides its many positive aspects (for the organization, for public relators as well as for influential publics of both), also implies certain risks which whoever exercises any influence in determining or assisting that very process, should be well aware of.. (more…)

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Dr. Shannon A. Bowen, Ethics and Public Relations section editor for the Institute’s Essential Knowledge Project, is asking practitioners to share real-life ethical scenarios – (more…)

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I did a little analysis of the job titles of members of the Motor Industry Public Affairs Association (MIPAA) recently and think I might have spotted an interesting trend. (more…)

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New Zealand is having another foray into the world of wikis, this time with a wiki asking for contributions to the next phase of the country’s digital strategy.

The first wiki was used as part of the consultation process for the updating of The Police Act in 2007 and this year’s most recent prompt for citizen participation will run until mid-May.  Worth having a look at the shape of public consultation to come.

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Way back in the mid eighties the name of the Parisian hospital Villejuif coupled its widespread fame as the world hub for the more advanced medical research against cancer (at the time), with a particularly unexpected awareness amongst part of the european professional public relations comnunity:
an anonymous leaflet began to circulate originated from within that hospital with a false signature, in which a list of well known consumer brands were indicated as being cancerous, because they contained coloured chemical components. With dramatic impact on sales volume… (more…)

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We haven’t swallowed (not to mention digested) this Web 2.0 mouthful yet, and now they are trying to feed us some Web 3.0, or Semantic Web. Well, I have been interviewed about the role the Semantic Web is or will be playing for PR. With kind permission of Semantic Web Company, where the interview originally appeared, I re-publish the questions and answers here, as the readers of PRC presumably are quite different from the Semantic Web crowd. Anyway, feel free to - verbally - chop up what I said. Here we go:

Marion Fugléwicz-Bren (Semantic Web Company): Many experts talk about paradigm shifts concerning Web 2.0, Web 3.0 and the Semantic Web – in which ways can these developments have an impact on the Communications-Management-Business?

Markus Pirchner: As a Public Relations (PR) practitioner, I am less used to differentiate developments by version numbers but by phenomena which might constitute a paradigm shift. Though PR academics currently disagree if Web 2.0 is indeed a paradigm shift, for PR practitioners the communication context is changing rapidly. The gate-keeping role of traditional media is shifting, if not disappearing; a plethora of new technologies and applications are disrupting the ways of communicating with relevant publics and stakeholders, enabling direct, unmediated, two-way symmetric communication with people (as opposed to the previously very common “communicating to”).

(more…)

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A lively discussion came up last Thursday evening in Rome, at the second of the six sessions scheduled for the production of the video book on ‘What is Public Relations’, which my friend Joao so acutely and courteously described here, following up on the first session.
The general topic has to do with many issues my co-bloggers have touched upon in this blog as well as with the content of a recent (the plum of your eye) Richard Edelman post on his 6am blog (more…)

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Public relations judo is an increasing self defence process used by organizations to offset negative market effects induced by recurring daily public statements over statistical evidence of environmental or health effects of products/services/processes and decisions…. (more…)

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To those who have read the seminal book by Lucien Febvre and Henri-Jean Martin (“L’appartion du livre”), the history of the book may already be a fascinating subject. But what about the future of the book. There is a also great excitement in trying to foresee what the book will look like within a few years and I share with you a very promising experience in which PR is at the forefront. (more…)

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