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Contending for content – PR, journalism and marketing

Contending for content – PR, journalism and marketing

Back in the 1970s, there was a vision of a paperless office; whilst the futurist, Alvin Toffler predicted increased technology was creating information overload. The reality is that we’re using more paper than ever – alongside an ever exploding volume of online content. I’m sure I could find data...

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PR Axis

Contending for content – PR, journalism and marketing

Contending for content – PR, journalism and marketing

Back in the 1970s, there was a vision of a paperless office; whilst the futurist,...


PR use of statistics on trial – where’s your evidence?

PR use of statistics on trial – where’s your evidence?

Guest post by Nigel Hawkes. Healthcare reform is controversial, as both the US and...


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PR Mediums

Transparent Swede filmmaker Fredrik-David vs. aggressive Dole-Goliath PR

Transparent Swede filmmaker Fredrik-David vs. aggressive Dole-Goliath PR

BIG BOYS GONE BANANAS!* photo by Anna Sivertsson. Used with permission of WG Films....


Closing the door on the gatekeeper role in PR

Closing the door on the gatekeeper role in PR

At a Sustainable Conversations event earlier this week (organised by Kantar Media),...


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PR Motion

Career moves in public relations: Climbing ladders, revolving doors and musical chairs

Career moves in public relations: Climbing ladders, revolving doors and musical chairs

Are you looking for a career move or new opportunity in public relations? Judging...


Public diplomacy: a higher calling for public relations

Public diplomacy: a higher calling for public relations

John Paluszek, “From The ‘Harmonious Society’ to the Harmonious Global Society”...


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PR Nexus

Italian women in PR: challenges and opportunities

Italian women in PR: challenges and opportunities

Op-Ed by Enrica Orecchia Italian women in PR: challenges and opportunities The gender-balance...


Public relations as a promotional industry

Public relations as a promotional industry

It is hard not to believe the PRSA’S #prdefined initiative has resulted in...


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PR Sense

Lies and Secrets: the currency of public relations

Lies and Secrets: the currency of public relations

You don’t have to dig too far to find criticisms of public relations as involving...


Integrated reporting and strategic public relations

Integrated reporting and strategic public relations

Guest post by Benita Steyn In November 2011, Benita Steyn and Estelle de Beer from...


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PR Sphere

PRoust Questionnaire: Al Clarke

PRoust Questionnaire: Al Clarke

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s...


PRoust Questionnaire: Léa Werthman

PRoust Questionnaire: Léa Werthman

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s...


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PR Techster

Nurturing Knowledge – a job for PR

Nurturing Knowledge – a job for PR

‘Imagine a World Without Free Knowledge’ – Wikipedia’s blackout...


Using Twitter for PR events

Using Twitter for PR events

How should you use Twitter for public relations events?  This is a topic we’ve...


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PR Vision

Beyond Ground Zero: shifting the public relations discourse

Beyond Ground Zero: shifting the public relations discourse

Imam Feisal Abdul Rauf. Photo by Enid Bloch Beyond Ground Zero: shifting...


One world, many voices in PR

One world, many voices in PR

Toni Muzi Falconi shares his impressions of the first Global Congress for Muslim...


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